Author: admin

09 Aug
5 Tips to Energize Your Communications

One of the biggest challenges for a nonprofit is to keep their communications fresh and engaging. Nonprofits can fall victim to uninspiring communications for any number of reasons. Maybe they've begun to focus too closely on the organization and not the cause. Or they fail...

Emergency team outside of Durham YMCA
04 Aug
Just Spill It – The Right Way to do Crisis Communications

If you live in the Triangle you likely heard of our local YMCA's chemical spill accident that sent 40 kids to the hospital. Thankfully no one was seriously injured, and everyone made it home from the hospital within about 18 hours.   As a communications professional what stood...

30 May
Who Cares? 4 Tips to Better Understanding Your Audience

We’ve been talking a lot about storytelling recently. In the last month, we've covered how to use the media to tell your story, provided tips on what makes a compelling story and outlined how your nonprofit can make donors the hero of your brand story. The discussion...

Nonprofit Touchpoints
04 Apr
Nonprofit Touchpoints – Four tips for creating champions
By: David Chatham Depending on the source, experts suggest it takes between seven and 12 "touches" for a donor to make the decision to support a nonprofit organization. These touches, or touchpoints, take many forms and can occur throughout the lifecycle of the relationship.
12 Jan
Seven Nonprofit Trends To Watch In 2017
Since you liked our seven trends for 2016 so much, we decided to do it again this year! So, we're taking a shot at predicting the seven trends for 2017 that nonprofits should focus on the most. If we were to sum up our seven trends in just a few words, they'd be — simple, social and strategic. We hope you find these helpful and welcome your thoughts on other trends to look for in 2017.
media relations success
13 Dec
Nonprofits in the News: Five Steps to Media Relations Success

If I had a nickel for every time I’ve heard a client express their desire to be featured in a news story I would be a wealthy man. It seems like everybody wants to see their organization’s name in print. Of course, there are many...

Make the most out of giving tuesday
01 Nov
Make the Most out of Giving Tuesday

For five years now, Giving Tuesday has raised awareness about nonprofits and their most important charitable season. Taking place on the first Tuesday after Thanksgiving, Giving Tuesday harnesses the power of social media to encourage donors to be intentional about their end-of-year giving.  It also...

Baseball Company Culture
13 Oct
Professional Baseball & Company Culture
By: Julian Valentin Julian's the Assistant Director of Digital Media & Publications for the Colorado Rockies Baseball Club. But before baseball, there was soccer. He led the Wake Forest Demon Deacon soccer team to its first National Championship in 2007. He was then drafted in the 1st round of the 2008 MLS Superdraft. After three seasons, he hung up the boots and "switched" to baseball. Julian lives in Denver with his beautiful bride and their two boys.