INSIDE AOC: The Adventures of a Nonprofit Marketing Firm

25 Jul
Social Media 101: Facebook, Twitter, Instagram, and Snapchat

What social media platforms should I be on? How often should I post? Which social platforms do my target audiences use? If you're not a social media expert, these questions can be overwhelming. And usually what happens is that instead of finding the answers, organizations just...

17 Jul
What I Learned From the Human Chain

It’s been a little over a week since a group of nearly 80 strangers in Panama City rushed to make a game-time decision. In a matter of minutes, a human chain was formed to save a family of six drowning in a riptide. The news...

volunteers after manual labor
10 Jul
Keeping Your Volunteers Happy and Motivated

This week's post comes to us from guest blogger Rosanie Martinez, Head of Online Marketing at MyPaperCups. --- Volunteers are the lifeblood of a nonprofit. They provide your organization with a strong support system, especially for administrative tasks and operations. Even for your fundraising efforts, they can provide much-needed...

Freedom from what?
06 Jul
Freedom! Freedom from what?

Freedom. It's what binds us and defines us as Americans. It’s what we celebrated this week on the 4th of July. The great independence day filled with fireworks, watermelon, pools, boats and the sporting of the timeless red, white and blue. But the interesting and...

27 Jun
Donor Acquisition – The Secret Formula

Struggling with how to get people involved in your nonprofit? Struggle no more. Many clients come to us with a number of the same pain points: Donor engagement Expanding their donor base Telling their story well Showing the mission in action Leveraging the Board of...

Kevin Durant is a cupcake.
21 Jun
Kevin Durant is a cupcake. You should be too.

“This has been by far the most challenging few weeks in my professional life. I understood cognitively that I was facing a crossroads in my evolution as a player and as a man, and that it came with exceptionally difficult choices. What I didn’t truly...

Our new intern, Tanya with her family
15 Jun
The Tale of an Unlikely Intern

It's Time for a Reboot I’m a mom to two teenagers, wife of 23 years, and a social media intern. That’s right. I said intern. A position typically held by young 20 somethings trying to gain work experience. I’m what you might call a rebooter. To reboot...

Seth with his Leadership Raleigh group.
06 Jun
My Top Takeaways From Leadership Raleigh

My very first impression of my Leadership Raleigh class (LR34!) was one of intimidation. These people were legit. I'm talking wear-a-suit-to-work legit. At our class orientation, I met three lawyers, a guy with something like 25 Masters degrees, and an SVP of a bank...

30 May
Who Cares? 4 Tips to Better Understanding Your Audience

We’ve been talking a lot about storytelling recently. In the last month, we've covered how to use the media to tell your story, provided tips on what makes a compelling story and outlined how your nonprofit can make donors the hero of your brand story. The discussion...

23 May
Passie Fairies and Capital Campaigns

Is Your Next Campaign Going to Sink or Swim? If you’re in the nonprofit sector, you know exactly how it feels to stress over how you’re going to make your next campaign stand out from the hundreds of other fish in the sea. And with more...