INSIDE AOC: The Adventures of a Nonprofit Marketing Firm

color evokes emotion
01 Jul
It's All In The Color

By: Haley Huckabee  Everyone is familiar with the golden arches, the country green deer, and the timeless red and white Coca-Cola stamp. But have you ever stopped to think about what those colors mean and why companies chose them? Better yet, have you thought about what...

24 Jun
When Plans Change

By Katie Brown My Monday and Tuesday evenings didn’t quite pan out as expected. I had things planned that I was looking forward to. But on Monday, I tripped on some brick stairs and spent the evening at urgent care. And on Tuesday, a technician had...

17 Jun
What Nonprofit Marketers Can Learn from the Warriors

By: Seth Crawford Last week, riding the high of Lebron's stranglehold on the style and pace of play in the NBA Finals, I shot out a post on what nonprofit marketers could learn from Lebron. And while I'll go down defending the rational and advice behind that post, I'll...

11 Jun
What Nonprofit Marketers Can Learn From Lebron James

By: Seth Crawford If you're one of the roughly 20 million people who've been tuning in to see Lebron James take a flame thrower to the record books, putting up the most dominating three game stretch in NBA Finals history, you're aware of how the Cleveland Cavaliers have...

03 Jun
Peanut Butter and Jelly

By: Haley Huckabee Yesterday marked a big step in my life: a step out into the real world aka 'adult land.' This summer, I will be the graphic design intern for Angel Oak Creative (woo!) and I could not be more stoked about it. Now for a...

29 May
The Impact of NC Foundations

By: Katie Brown If you’ve spent any amount of time working with an organization in the nonprofit sector, you know that a diversified funding base is high priority. A nonprofit with an incredible mission and driven supporters can make quite the splash in a community. However,...

20 May
How Snapchat is Taking Over Marketing

There’s a new kid on the social media block. And it’s perfectly designed for a takeover. It’s not just dominating the screens of tweens too young for iPhones. Our parents have even figured out how to use it. It’s driven by user-generated content, it’s non-invasive...

14 May
Public Speaking: the Good, the Bad and the Ugly

When you’re in my line of work as a marketing professional, there’s no getting around public speaking. You can run fast and far, but it’s always still right around the corner waiting for you with open arms. For some, public speaking is scary. It’s bigger than...

07 May
The Email I'll Never Send

By: Caitlin Clinard  “Can I send this email?” I knew the answer would be ‘no,’ but I was still thankful for the satisfaction I got from hitting the send button. To my mentor, that is. Not the person I really wanted to receive it. That person will...

30 Apr
The Hype of Target Audiences

By: Seth Crawford Are target audiences really that important? I mean, is it really worth the time and resources to segment your audience into target groups based on geographic, demographic and psychographic data? It all kind of seems overblown, doesn't it? Like if a product or service is...