INSIDE AOC: The Adventures of a Nonprofit Marketing Firm

Why Branding is More Important Than Focusing on a Keyword

Ladies and gentleman, please give it up for our good friend and SEO mastermind, Jesse Wojdylo. ***** Just yesterday I received a phone call from a distressed lawyer. This is becoming all too common. "My website no longer shows up in the local Google search or anywhere...

13 Aug
Until You're Ready, You Won't

By Caitlin Clinard I’ll tell you what. Until you’re ready, you won’t do it. It’s human nature. Mentors can tell you over and over again what you should do to make your life easier, healthier, more successful. But it’s the same story we’ve all heard: you can’t make...

06 Aug
Your Leader is Costing You Support

By Katie Brown Apple had Steve Jobs. Microsoft had Bill Gates. Your non-profit has your Executive Director. Here’s a question to ask yourself, how engaged is your leader with your donor or follower base? Chances are they’re doing pretty well offline, but so much of our world’s...

30 Jul
How To Say Goodbye

Phew, this is going to be a tough one for me. I chose the topic of “how to say goodbye” because it couldn’t be any more relevant to my current situation — I’m saying goodbye to Angel Oak Creative on Tuesday, August 5. But, how? This is not a...

17 Jul
How To Get Views For Your YouTube Videos

By Seth Crawford There seems to be a lot of, what I'm going to call, "willy-nilly uploading" going on. Basically, companies produce a video and then upload it onto YouTube hoping that it goes viral. There's no plan. Just a hope. First of all, if your company provides products or...

09 Jul
Want to Bet I Can’t Change the World? Watch Me.

By Caitlin Clinard According to Steve Jobs, the people who are crazy enough to think they can change the world are the ones who actually do. I’m certain he wasn’t trying to undermine the other various requirements it takes to change the world (i.e. vision, talent,...

02 Jul
Warren Buffett Fights Against Billionaire Stereotypes

Stereotypes say that billionaires keep all of their money to themselves and remain absorbed in living their lavish lifestyles. Billionaire Warren Buffett of Berkshire Hathaway fame, among others, is proving this stereotype wrong...

26 Jun
Why You're Not Memorable

By Seth Crawford Well, you can't control a room. You don't know how to connect with people. And you're terrible at telling stories. Basically, you don't Talk Like TED. TED is devoted to spreading world-changing ideas, usually through short, powerful presentations by really smart people. I mean...

A screenshot of an Avelist page
18 Jun
How Avelist Can Revolutionize Your Content Marketing Strategy

By Katie Brown Where are the best places to eat in the Triangle? How do I manage an awkward family situation? Where in the world should I travel next? How do I utilize social media to promote my small business? Have you ever found yourself entirely overwhelmed...

Monitech President demonstrating great leadership while address staff
11 Jun
Great Leadership — It's The Little Things

(Yeah, we realize this picture isn't the best quality. But it's authentic and real and we like it.) By Caitlin Clinard This week, I made an impulsive decision and the result was beautiful. After finishing up a meeting, I realized I was in Monitech’s backyard (a flagship...