INSIDE AOC: The Adventures of a Nonprofit Marketing Firm

16 May
When it Comes to Media, You’re Wasting Your Time

Media coverage has the potential to put you in front of a lot of eyes. For nonprofits, media coverage is an opportunity to draw in new donors and community interest. I've even had a client receive a $200,000 check from a single article in the...

09 May
The Ultimate Survivor Challenge

By: Caitlin Clinard In March, I created my own reality show and presented my team with the Ultimate Survivor Challenge. No, they didn’t find themselves in Africa or Thailand or the Great Australian Outback. They weren’t competing against 15 other players. They weren’t asked to outwit, outlast...

02 May
Saving Galaxies One Story at a Time

By: David Chatham What is it about a great story that moves an audience to take action? My colleagues Seth Crawford and Cate McLeane have written two great pieces about the importance of telling stories about the people you serve and how to make them the...

27 Apr
The Hero of Your Brand Story

Stories. They just stick with us. In fact, our brains are wired to love stories and remember their fact claims. Brands that are able to craft their story turn their marketing from noise to melody. As you develop your brand’s story, it’s essential to ensure...

12 Apr
Facebook + Video = GAMECHANGER

I was meeting with a friend and mentor for lunch recently, and he pulled out his iPad to show me some video testimonials. They were hosted on an app developed for the organization on whose board he serves. Intrigued by the stories, I quickly learn...

Nonprofit Touchpoints
04 Apr
Nonprofit Touchpoints – Four tips for creating champions
By: David Chatham Depending on the source, experts suggest it takes between seven and 12 "touches" for a donor to make the decision to support a nonprofit organization. These touches, or touchpoints, take many forms and can occur throughout the lifecycle of the relationship.
30 Mar
You’ll Never Do It If You Don’t Start

Y'all, I recently did three things I'd never done before. Two of them are embarrassing to admit because they shouldn't have felt so daunting, but to me they were! Anyway, this week my wife, daughter and I moved into our first home...

24 Mar
Marketing Lessons from MJ: Ceiling is the Roof

On March 4th, in an epic 15-lead change game, UNC defeated Duke 90-83. As roused college students rushed Franklin street and celebrated by jumping over fires, the dominant hashtags for the night became #ceilingistheroof. What, why? During halftime of one of the greatest rivalries in sports, Hall...

14 Mar
3 Proven DIY Donor Cultivation Strategies

I love working in digital marketing. Each day, I have the incredible opportunity to make a real impact for the nonprofits Angel Oak serves. But as much as I love digital marketing, one of my greatest passions is donor cultivation. I love the process of...