INSIDE AOC: The Adventures of a Nonprofit Marketing Firm

24 Feb
Four Tips for Content Marketing Strategy
By David Chatham If I've heard it once I've heard it a thousand times (in just the last week) - Content, Content, Content. Google "content marketing strategy," and you'll get more than 94 MILLION hits! "Marketing communications strategy" only garners 30 million hits. So, it should go without saying, there are as many suggestions around managing content as there are people in Ethiopia!
Your Three Favorite AOC Posts This Week

For most of you, there's one hour standing between you and the weekend. Maybe it's going to fly by because you're just crushing life right now. For the rest of us, that last hour is gonna be tough. Don't let this hour own you. Take control,...

Mission fit: work on purpose, girl working collaboratively with peers
09 Feb
Mission Fit: Work on Purpose

Mission Fit 

By Cate McLeane Are you experiencing a mission fit in your life? Start by asking, what’s your mission? What are the key values that inform all decisions you make? How will you measure success? What is your unique value proposition?
A diamond shining through the rough. Do you mean business or are you a joke?
28 Jan
Do you mean business or are you a joke?
By: Daphne Thompson

Do you mean business or are you just a joke?

  It’s a tough question isn’t it? Especially for all you business owners out there. I mean, who’s actually going to admit that they’re a joke? No one. Right?
20 Jan
B Corps — 10 Things to Know

B Corps are a new type of company that use the power of business to solve social and environmental problems. These for-profit businesses are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.   There is A LOT to learn...

14 Jan
30 Minutes. 14 People. 10 Organizations.
A lot can happen in 30 minutes. And it did yesterday at our office. It all started at about 2 p.m. The only people present at the office were me and my four colleagues (oh yea...and our company mascot, Pretzel the goldendoodle).