End-of-Year Campaigns

It’s one of the oldest tricks in the book – using the season of giving to your fundraising advantage because there’s just something in the air that inspires folks to give. Some clients call them Holiday Appeals. Others call them Annual Giving Campaigns. Regardless of what you call them, December campaigns just work! Don’t believe us?

 

The following four clients each engaged Angel Oak Creative to execute their year-end appeals, and ALL (I repeat ALL) exceeded their goals. Let the results speak for themselves…

 

 

SuNica

 

Campaign Brand: The List

 

Goal: $40,000 | Raised: $44,000 (Exceeded goal by $4,000)

 

We were really pleased with ’The List’ Campaign. It was our 2nd largest campaign of all time and it all started as a result of a brainstorming session in the Angel Oak Creative offices.”

 

Alan Wilser, CEO and Founder

 


 

Rebuilding Together of the Triangle

 

Campaign Brand: Home by Home

 

Goal: $25,000 | Raised: $26,000+ (Exceeded goal by $1,000)

 

“Thanks to AOC, Rebuilding Together of the Triangle (RTT) had its best-performing year-end campaign in our 20-year history! Even though we got a late start in our planning, the whole AOC team made the development process streamlined and effortless for us, and the tools and content they created for our campaign were exceptional. We are so grateful for their responsiveness, professionalism and dedication to meeting our needs!”

 

– Dan Sargent, Executive Director of RTT

 


 

Imprints Cares

 

Campaign Brand: A Parent’s Wish. A Child’s Future.

 

Goal: $10,000 | Raised: $14,500 (Exceeded goal by $4,500)

 

Thanks to the Angel Oak Creative team, we successfully launched our rebrand in September, three months into our fiscal year.  Then we followed with A Parent’s Wish, A Child’s Future as our end-of-year appeal campaign.  Proof is in the pudding, so to speak.  Our first half numbers are in—we tripled+ our donations compared to the same timeframe last year!  Our community has a clearer understanding of our important work so that more children may thrive in school and in life!  We are grateful to our “Angels.”

 

– Melissa Payton, Chief Fund Development Officer

 


 

CORRAL Riding Academy

 

Campaign Brand: 12 Days of Christmas

 

Goal: $90,000 | Raised: $185,000 (Exceeded goal by $95,000)

 

“Our annual giving campaign surpassed our wildest expectations.  We raised 100% more than we expected.  Having AOC on the team gave us a ton of peace and confidence that we had the right approach. We had a professional team to time-up our communication touch-points in a meaningful fashion so the donors understood our need clearly and responded accordingly.”

 

Joy Currey, Founder and President

EOY-Campaign-Case-Study

Services

  • Campaign Development
  • Campaign Management
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