With six weeks to go before its 2015 Tour de Cure annual ride, the American Diabetes Association faced an unprecedented low in community support. By this point, historically, numbers were much higher in rider enrollment, funding and community engagement. In response, the organization hired Angel Oak Creative to build and oversee a comprehensive digital campaign with the ultimate goal of increasing team captains, champions, riders, fundraising and social media following. The result? AOC boosted numbers in all categories, helping ADA cross the finish line with a strong final push. See what we did there?
“Angel Oak Creative was successful in helping us to increase our social following and rider base. Because of their personal approach, they seamlessly became an extension of our team. The best part was how they cared about not only meeting our organization’s goals but also our stakeholders’ as well, developing strategies to empower all affected by diabetes to make a difference.”
Jim Straight, Executive Director, ADA Eastern NC