Traditional media isn’t dead, and we have the client to prove it! CORRAL hired Angel Oak Creative to execute its overall capital campaign marketing strategy, with the primary goal of expanding its media relations. Our agency focused heavily on PR while providing CORRAL with several additional marketing services.
The result — in a four-month period of time — AOC has helped CORRAL raise more than $1,000,000 and has successfully secured media coverage nine individual times in the following media outlets: WRAL, TWC News TV, the News & Observer (which alone brought in more than $250k in donations securing a $200k donor match), Carolina Parent, Walter Magazine and Carolina Country Magazine.
“The N&O article alone raised more than $250k in pledges. I am beyond cloud 9 realizing we’ve met our match. Angel Oak can certainly take credit for this gift. It wouldn’t have happened without their media relations efforts.”
Joy Currey, Founder & President, The CORRAL Riding Academy