The N.C. Center for Nonprofits engaged Angel Oak Creative to help with its annual conference promotion. Rather than perform its traditional strategy of a direct mail campaign (staggering several large pieces of collateral over multiple months), Angel Oak Creative proactively recommended building a brand unique to the event, developing an event website that could serve as the collection point for all event-specific information (providing a platform that could measure traffic and data) and replacing the multiple mailers with one simple and cost-effective save-the-date. Ultimately, AOC helped the Center execute a modernized approach and feel to its event promotion.
“Angel Oak Creative worked with us to rebrand and refresh the marketing for our annual statewide conference. They created a new logo for our event and developed a unique conference website, which allowed for an abbreviated (and more cost-efficient) direct mailer. The new website has enabled us to gain incredible visibility for the conference and also save time and money on our print collateral and mailing costs.”
Joye Hodges, Conference and Event Director, NC Center for Nonprofits