Stories. They just stick with us. In fact, our brains are wired to love stories and remember their fact claims. Brands that are able to craft their story turn their marketing from noise to melody. As you develop your brand’s story, it’s essential to ensure your customer or champion (donors and volunteers) is the hero…
Our mission is to… We’ve impacted countless lives through our work… Let me explain our newest program. Our data is telling us that… Just stop. Before you’ve even gotten to your point, you’ll have already lost your audience, especially if communicating through social media or an email blast. Eyes are glazing over. Skepticism is mounting.…
Facebook + Video = GAMECHANGER I was meeting with a friend and mentor for lunch recently, and he pulled out his iPad to show me some video testimonials. They were hosted on an app developed for the organization on whose board he serves. Intrigued by the stories, I quickly learn that more than 30…
Depending on the source, experts suggest it takes between seven and 12 “touches” for a donor to make the decision to support a nonprofit organization. These touches, or touchpoints, take many forms and can occur throughout the lifecycle of the relationship.