The Setup My wife is very good at capturing moments. One point of contention in our relationship has always been her incessant pursuit of taking the perfect picture. No matter the occasion. I’ve probably posed for more deleted pictures than anyone ever. In the moment, Maggie’s insatiable need to document every mundane life event gets…
The era of online video domination is here. And it’s not going anywhere. Youtube has more than a billion users, almost one-third of all people on the internet. (Youtube) 500 million people are watching Facebook videos every day. (Tubular Insights) By 2020, internet video will account for 79% of global Internet traffic. (Cisco) Staggering, right?…
So, you hear about that solar eclipse going down today? For the last two weeks it seems like the solar eclipse has literally eclipsed all other news, social media posts and one-on-one discussions. It got me thinking, what could our clients do to attract even just a small percentage of the attention the eclipse has…
What kind of leader are you? Are you winging it? Or is something guiding you? Our society is desperately in need of leadership to gather the brightest minds and resources to address complex social issues. These issues are tangled in a complicated history of power dynamics, race relations, economic systems and the key question of…
5 Tips to Energize Your Communications One of the biggest challenges for a nonprofit is to keep their communications fresh and engaging. Nonprofits can fall victim to uninspiring communications for any number of reasons. Maybe they’ve begun to focus too closely on the organization and not the cause. Or they fail to capture compelling…
If you live in the Triangle you likely heard of our local YMCA’s chemical spill accident that sent 40 kids to the hospital. Thankfully no one was seriously injured, and everyone made it home from the hospital within about 18 hours. As a communications professional what stood out for me about the incident was the…