What’s your Pancake? Lessons from IHOP’s Rebrand

Unless you’ve been in a total media blackout this week (or in a maple syrup-induced coma), you’ve likely heard that the iconic International House of Pancakes (IHOP) is changing their name (temporarily) to IHOb, or the International House of Burgers. Not only did this move send loyal IHOP fans running for their forks, it also…