The Ultimate Survivor Challenge

In March, I created my own reality show and presented my team with the Ultimate Survivor Challenge. No, they didn’t find themselves in Africa or Thailand or the Great Australian Outback. They weren’t competing against 15 other players. They weren’t asked to outwit, outlast and outplay each other. And, no, a car with a $1MM…

The Hero of Your Brand Story

Stories. They just stick with us. In fact, our brains are wired to love stories and remember their fact claims. Brands that are able to craft their story turn their marketing from noise to melody. As you develop your brand’s story, it’s essential to ensure your customer or champion (donors and volunteers) is the hero…

Stop Talking. No One Cares.

Our mission is to… We’ve impacted countless lives through our work… Let me explain our newest program. Our data is telling us that… Just stop. Before you’ve even gotten to your point, you’ll have already lost your audience, especially if communicating through social media or an email blast. Eyes are glazing over. Skepticism is mounting.…

The “Other” Kind of Girl Boss

According to Cate’s 2-part Girl Boss series a few weeks ago, a Girl Boss is smart, innovative, dynamic, efficient, motivated, intelligent…you get the picture. A Girl Boss rises through the ranks and literally becomes a boss in her profession or starts her own company. Cate was using my sister as the center of those posts.…