It’s not called March Madness for nothing! There are always upsets in the NCAA Tournament, but 2018 seems to be the year of the underdog. Just in the first round alone, there were three Cinderella moments: No. 13 Buffalo beat No. 4 Arizona, No. 13 Marshall beat No. 4 Wichita State, and then there’s the…
Ask the wrong question and you’ll get the wrong answer. But change the question and maybe you’ll smash a world record. Or double your growth. That’s what happened when Hope Reins stopped asking “how do we become a $1MM organization” and asked instead “how do we start looking like one.” Did you see that? …
It’s been a little more than 60 days since Google announced some fairly big hurdles for nonprofit organizations to clear. And if you haven’t gotten the scoop on them yet, it’s time. In essence, two major items have been placed into effect: removed is the $2 bid cap and established is an account-level minimum click-through-rate…
Angel Oak Creative works with nonprofits dependent on all types of funding sources. From fee-for-service to individual donors to grant-funded organizations, each one brings with them unique communications challenges. One challenge we’ve run into fairly consistently is that grant-funded organizations have difficulty identifying and telling compelling stories. It’s not that grant-funded organizations don’t have…
It’s that time of year again. Every nonprofit on a calendar year is thinking about their annual report. There are many choices to make when it comes to producing this much-loved and much-loathed document. From design to page count to content to paper quality, it seems the decisions are endless. But you don’t have to…
Before you say “wait a minute, step on the brakes, this doesn’t apply to me,” let me tell you – yes, nonprofits, you are a brand. Whether you realize it or not, you’re competing today for a consumer’s fleeting attention, volunteer time, and donation dollars. While being a nonprofit with a commitment to serving a…
Wow! What a game! And I’m not just talking about the God-fearing Eagles taking down the Evil Empire in Super Bowl LII. Yes, the game was great with lots of offense and Nick Foles putting on a QB clinic. But what struck me, and a few of my colleagues, was the number of brands choosing…
Facebook’s done it again. They revamped their News Feed and it’s making us question our content calendars all over again. As the world’s biggest social media platform, Facebook has always been a top priority for marketers. Especially with nonprofits whose budgets could use some free advertising. But a shift in Facebook’s News Feed means a…
Triangle, you gave more than $1 million to support missions in your community! This year we worked with 12 nonprofits to help them close out their end-of-year fundraising campaigns. Their incredible missions included reaching women in prison with the message of hope, funding seed grants for breakthrough mental illness research and saving the lives of…
Whether you’re a nonprofit executive, development director or donor, you’ve likely heard about the latest tax law passed by the US Congress that’s predicted to have a dramatic impact on charitable giving in 2018 and beyond. One study by the Indiana University Lilly Family School of Philanthropy predicts it could decrease annual giving by as much as $13 billion! I’m…