Exactly three months ago, I began my internship here. Several Yellow Dog Bakery scones later, I’ve learned a thing or two about nonprofits and what it takes to do marketing for them. All the times in college when I said I wanted to do PR for nonprofits, I really had no idea what I was…
Remember how pumped you were last month that your eblast got a 40% open rate and 3% clickthrough rate? Jackpot! Most organizations and businesses invest a lot of time and dollars in email marketing. But if you were to ask these companies the goal of their email marketing efforts, many would give you an unconvincing answer…
What better way to celebrate an incredible year than to reflect on what we’ve been learning and growing in as a company? Last year, we collected our nine most popular blog posts and made the #2016BestNine list. And this year we’re doing it again. Here’s the #2017BestNine in order: Don’t Waste Your Stories Social Media 101:…
This Ad Dared Me to #CareEnough Breaking through the noise. Standing out. Going viral. That’s every marketer’s charge. Sometimes it’s the almighty dollar that moves the needle. And sometimes, it’s just pure luck. But when emotion is the golden ticket that influences your behavior, those ads are the brilliant ones. So, it should come as…
Did you know: – Nearly one-third of all annual giving occurs in December – 12% of all giving occurs in the last three days of the year – 28% of nonprofits raise 26-50% of their annual funds from their end-of-year appeal (Source: NeonCRM) It’s that time of year, again. And we’re not talking about…
Triangle, it’s time to step up! We have some pretty cool locally-based nonprofit clients. Some would even call them incredible. Like most nonprofits, 12 of our awesome clients are rolling out their end-of-year campaigns to reach their annual fundraising goals. And we want you to help us get each of them across the finish line! Take…
We know turnover is high for development professionals. What’s more concerning is how much we know and how nothing is being done about it. The philanthropic workforce is fighting hard to provide positive and fundamental change for its local and global communities, but for some that means toxic environments, terrible leaders and fleeing every two…
Your perspective matters The lenses with which you choose to view the world matter. Those lenses are the subject matter of the author Glennon Melton in a wonderful essay entitled Give Me Gratitude or Give Me Debt. In it, she says: Recently I posted a picture of myself in my kitchen, and I immediately started receiving…
My CORRAL story One of the things I love about CORRAL Riding Academy is the seemingly endless number of opportunities there are to volunteer. I began by helping with events in 2011, and by 2014 I unearthed a new professional passion while on their communications team. I thought to myself, “why not take it up…
The Science of Decision Making People drive engagement. Statistics, event announcements and basic information dissemination don’t. At the end of the day, it’s our emotions or feelings that inform our decision making, not logic and reason. This isn’t just a fun thing to say. A neuroscientist named Antonio Damasio proved it! He studied people with damage in…