It’s one of our favorite times of year as nonprofits rev up to kick off their end-of-year appeals. And we love being at the center of the action as we help our nonprofit partners think strategically about their year-end asks. What better way to demonstrate the ROI of marketing than to share a case study…
Did you know that 28% of nonprofits raise as much as 50% of their annual revenue from their year-end ask? In other words, the end-of-year appeal is a critical part of most nonprofits’ fundraising strategy. And while most organizations (46.2%) kick off their end-of-year campaigns in November, that doesn’t mean they wait until then to…
We planted the seed two weeks ago. It’s time to start planning for year-end giving. If you’re thinking—this early, really, isn’t that overkill? The answer is no, it’s not. There’s a reason the American advertising and greeting card industry created the marketing slogan “Christmas in July.” For one, it evokes a state of nostalgia.…
5 Reasons You Don’t Need End-of-Year Appeal Support It’s mid-July and discussions around Angel Oak Creative are turning to end-of-year appeals. No, we’re not bored or just looking for things to talk about. We’ve learned from experience that successful nonprofits start planning their end-of-year appeals early. (Yes, this early.) Reason? Successful nonprofits know the ROI…