Angel Oak Creative’s creative, here. Thought I’d try my hand at writing for a change to try to convince you guys how much visuals impact your brand identity, and thus, your brand’s reputation. We’ve worked on rebrands and refreshes that have pushed nonprofits forward and led to some big successes. Let’s start with this:…
Freedom. It’s what binds us and defines us as Americans. It’s what we celebrated this week on the 4th of July. The great independence day filled with fireworks, watermelon, pools, boats and the sporting of the timeless red, white and blue. But the interesting and oft unexplored part about freedom is that it’s contingent upon…
Donor Acquisition – The Secret Formula Struggling with how to get people involved in your nonprofit? Struggle no more. Many clients come to us with a number of the same pain points: Donor engagement Expanding their donor base Telling their story well Showing the mission in action Leveraging the Board of Directors Fundraising Often…
Kevin Durant is a cupcake. You should be too. “This has been by far the most challenging few weeks in my professional life. I understood cognitively that I was facing a crossroads in my evolution as a player and as a man, and that it came with exceptionally difficult choices. What I didn’t truly…
It’s Time for a Reboot I’m a mom to two teenagers, wife of 23 years and a social media intern. That’s right. I said intern. A position typically held by young 20-somethings trying to gain work experience. I’m what you might call a rebooter. To reboot is defined as: “turning off and then on again.”…
My Top Takeaways From Leadership Raleigh My very first impression of my Leadership Raleigh class (LR34!) was one of intimidation. These people were legit. I’m talking wear-a-suit-to-work legit. At our class orientation, I met three lawyers, a guy with something like 25 masters’ degrees and an SVP of a bank…in the first 15 minutes. “Oh,…
Is Your Next Campaign Going to Sink or Swim? If you’re in the nonprofit sector, you know exactly how it feels to stress over how you’re going to make your next campaign stand out from the hundreds of other fish in the sea. And with more than 11,000 nonprofits in North Carolina alone, this feat…
When it Comes to Media, You’re Wasting Your Time Media coverage has the potential to put you in front of a lot of eyes. For nonprofits, media coverage is an opportunity to draw in new donors and community interest. I’ve even had a client receive a $200,000 check from a single article in the News…
In March, I created my own reality show and presented my team with the Ultimate Survivor Challenge. No, they didn’t find themselves in Africa or Thailand or the Great Australian Outback. They weren’t competing against 15 other players. They weren’t asked to outwit, outlast and outplay each other. And, no, a car with a $1MM…
What is it about a great story that moves an audience to take action? My colleagues Seth Crawford and Cate McLeane have written two great pieces about the importance of telling stories about the people you serve and how to make them the hero of your nonprofit’s brand. I’d like to continue the discussion by…