Depending on the source, experts suggest it takes between seven and 12 “touches” for a donor to make the decision to support a nonprofit organization. These touches, or touchpoints, take many forms and can occur throughout the lifecycle of the relationship.
Y’all, I recently did three things I’d never done before. Two of them are embarrassing to admit because they shouldn’t have felt so daunting, but to me they were! Anyway, this week my wife, daughter and I moved into our first home…like that we own. And I put together a new crib. And I pruned…
On March 4th, in an epic 15-lead change game, UNC defeated Duke 90-83. As roused college students rushed Franklin street and celebrated by jumping over fires, the dominant hashtags for the night became #ceilingistheroof. What, why? During halftime of one of the greatest rivalries in sports, Hall of Famer and UNC star Michael Jordan returned…
4 Biggest Takeaways From 2017 High Five Conference The first time I attended a conference on marketing, I was dead set on learning so many new things to apply to my work at Angel Oak. I took pages of notes, recorded countless website resources shared by the speakers and committed to integrating everything I…
According to Cate’s 2-part Girl Boss series a few weeks ago, a Girl Boss is smart, innovative, dynamic, efficient, motivated, intelligent…you get the picture. A Girl Boss rises through the ranks and literally becomes a boss in her profession or starts her own company. Cate was using my sister as the center of those posts.…
Here at Angel Oak, we’re pretty agnostic when it comes to politics. We may comment on public perceptions or reactions to politics, but that’s about as far as we go. So you may have read a previous post about healthy nonprofit brands using Hillary Clinton’s campaign as an example. Well, in the spirit of equal…
When Cate found herself in the midst of a job transition, she realized she had never worked for a female leader, and this bothered her. With aspirations to do big things in her career, how could she learn to be a girl boss if she’d never seen it before? Then she met Caitlin. Check out the…
I get to work for a woman. And not any woman, but a woman who started and runs her own business. She is a boss. And she is a woman. My Opportunity to Assess Eighteen months ago, I found myself in the midst of an abrupt and unanticipated career transition. This transition came with…
Triangle, you did it! You Gave $1,000,000 in Six Weeks In December we challenged you to help eight local nonprofits close out their end-of-year fundraising campaigns, totaling more than $1MM. These campaigns included saving the lives of mothers around the world, renovating houses on the brink of becoming uninhabitable, and equipping students to overcome the…
Setting the Stage I’ve wanted to write this post for a while now. Basically, since early December when I checked out our tracking chart for the eight clients we helped with end-of-year campaigns and realized the smallest one was having the most success. That’s right, an organization that ended 2015 with $244k in revenue was on track…