Stories. They just stick with us. In fact, our brains are wired to love stories and remember their fact claims. Brands that are able to craft their story turn their marketing from noise to melody. As you develop your brand’s story, it’s essential to ensure your customer or champion (donors and volunteers) is the hero…
Our mission is to… We’ve impacted countless lives through our work… Let me explain our newest program. Our data is telling us that… Just stop. Before you’ve even gotten to your point, you’ll have already lost your audience, especially if communicating through social media or an email blast. Eyes are glazing over. Skepticism is mounting.…
Facebook + Video = GAMECHANGER I was meeting with a friend and mentor for lunch recently, and he pulled out his iPad to show me some video testimonials. They were hosted on an app developed for the organization on whose board he serves. Intrigued by the stories, I quickly learn that more than 30…
Depending on the source, experts suggest it takes between seven and 12 “touches” for a donor to make the decision to support a nonprofit organization. These touches, or touchpoints, take many forms and can occur throughout the lifecycle of the relationship.
Y’all, I recently did three things I’d never done before. Two of them are embarrassing to admit because they shouldn’t have felt so daunting, but to me they were! Anyway, this week my wife, daughter and I moved into our first home…like that we own. And I put together a new crib. And I pruned…
On March 4th, in an epic 15-lead change game, UNC defeated Duke 90-83. As roused college students rushed Franklin street and celebrated by jumping over fires, the dominant hashtags for the night became #ceilingistheroof. What, why? During halftime of one of the greatest rivalries in sports, Hall of Famer and UNC star Michael Jordan returned…
4 Biggest Takeaways From 2017 High Five Conference The first time I attended a conference on marketing, I was dead set on learning so many new things to apply to my work at Angel Oak. I took pages of notes, recorded countless website resources shared by the speakers and committed to integrating everything I…
According to Cate’s 2-part Girl Boss series a few weeks ago, a Girl Boss is smart, innovative, dynamic, efficient, motivated, intelligent…you get the picture. A Girl Boss rises through the ranks and literally becomes a boss in her profession or starts her own company. Cate was using my sister as the center of those posts.…
Here at Angel Oak, we’re pretty agnostic when it comes to politics. We may comment on public perceptions or reactions to politics, but that’s about as far as we go. So you may have read a previous post about healthy nonprofit brands using Hillary Clinton’s campaign as an example. Well, in the spirit of equal…
When Cate found herself in the midst of a job transition, she realized she had never worked for a female leader, and this bothered her. With aspirations to do big things in her career, how could she learn to be a girl boss if she’d never seen it before? Then she met Caitlin. Check out the…