As we wrap up our final blog in our series on digital storytelling, we end with perhaps the most important ingredient in this digital recipe for success – building an audience that cares. Lesson #3: Take care of your followers, and they’ll take care of you. To be candid, I don’t even like the…
Last week we talked about embracing the authenticity that’s unique to your brand. One of the ways you can do that is by controlling the digital content you put out there instead of letting it control you. That’s exactly what part 2 of this blog series is all about – content leads but it doesn’t…
COVID-19 forced all of us to re-evaluate how we do marketing and storytelling. Without that face-to-face, personal interaction so many of us rely on when it comes to storytelling and fundraising for our nonprofits, how can you still cultivate empathy and share your story? Copying and pasting your other marketing strategies over to digital doesn’t…
In Sickness and in Health: A Challenge from Caitlin, President of Angel Oak Creative “In sickness and in health.” What a beautiful (and powerful) commitment to be present for those we care about during both the challenging times and the good. In relationships, it’s certainly easier to show up during times of health. The…
On May 5, 2020 for the first time, a global day of giving and unity called Giving Tuesday Now will take place. This new day organized by GivingTuesday (which occurs the Tuesday after Thanksgiving every year) is a chance for people from around the world to come together in response to the unprecedented need caused…
COVID-19 has interrupted our norms. The springtime I had envisioned for myself is nowhere close to my reality. Instead of grilling out, weddings at the beach, Easter morning with my family and eating on restaurant patios, this is what my new normal looks like: commuting from my bedroom to my living room, interacting with friends,…
With great excitement, I recently joined the team at Angel Oak Creative as the new Marketing Account Coordinator and Print Production Manager! You might wonder why someone who started out in fashion would end up working in marketing for nonprofits. As diverse as my background is, all of my experiences have revolved around the same…
Walking Through COVID-19 Together In a crazy time where situations are constantly changing and headlines on the news can be overwhelming, here at Angel Oak Creative, we want to offer a beacon of hope for our nonprofit community. That’s why we pulled together a list of some awesome resources for nonprofits to turn to for…
Coronavirus. Just the word sparks a visceral response. The entire world is on alert, and it’s no different here in the Triangle. As the illness spreads, being prepared isn’t just about stocking up on hand sanitizer. Nonprofits should have a solid crisis communications plan in place to manage the potential impact and communicate well with…
Encouragement. I can’t think of anyone who doesn’t like to be encouraged. Whether it’s an uplifting word or an elevating deed, we all appreciate being encouraged to push through the challenging times and to excel in all that we do. And nonprofit leaders and their staff are especially deserving of encouragement. As Angel Oak Creative…