Tom Vande Guchte Storr Office Environments I’m Tom Vande Guchte, CEO of Store Office Environments. I think it’s the same as with the business. I mean, that’s a challenge we have especially if you’re spread out in multiple locations. But, it’s regular communication. It’s a common vision, common mission and trying to make sure that…
Danny Rosin Band Together Raeford Williams Healing Transitions Barbara Jessie Black PTA Thrift Shop Tom Vande Guchte Storr Office Environments “Are you walking the walk?” is a critical question for us to be asking ourselves. If we look at the organizational needs, we probably need to be focused on innovation. We need…
Before anyone is too quick to judge me for creating an Instagram for my dog and calling it “social media marketing,” let me introduce myself. I’m Hannah Jessen, the newest addition to the Angel Oak Creative team. After several years in the nonprofit scene and most recently at a Raleigh agency, I found my way…
7 Tips for Fall Fundraising Campaigns The crisp air is gracing our mornings. Football watching is filling our weekends. The pumpkin spice latte is caffeinating our days. Fall is upon us! And for those in the nonprofit world, it’s fundraising season. If you’re like me, your schedule is already getting filled with numerous fundraisers from…
It’s one of our favorite times of year as nonprofits rev up to kick off their end-of-year appeals. And we love being at the center of the action as we help our nonprofit partners think strategically about their year-end asks. What better way to demonstrate the ROI of marketing than to share a case study…
Did you know that 28% of nonprofits raise as much as 50% of their annual revenue from their year-end ask? In other words, the end-of-year appeal is a critical part of most nonprofits’ fundraising strategy. And while most organizations (46.2%) kick off their end-of-year campaigns in November, that doesn’t mean they wait until then to…
Ashton Smith Citrix I am Ashton Smith, and I currently work at Citrix. I’m on our marketing and sponsorship team now, but I’ve been there about seven years and spent a lot of time and still spend a lot of my time in our community engagement space and in the corporate citizenship space. I grew…
Jesma Reynolds Walter Magazine I’m Jesma Reynolds, and I was the creative director for Walter Magazine for six years. I helped start it, and I recently stepped down. Since then, I’ve been doing my own sort of creative freelancing work. “Nonprofit” is a word that almost mischaracterizes what a lot of these organizations are because…
We planted the seed two weeks ago. It’s time to start planning for year-end giving. If you’re thinking—this early, really, isn’t that overkill? The answer is no, it’s not. There’s a reason the American advertising and greeting card industry created the marketing slogan “Christmas in July.” For one, it evokes a state of nostalgia.…
Lori O’Keefe Triangle Community Foundation I’m Lori O’Keefe, and I am the President and CEO of the Triangle Community Foundation. I have been at the Foundation for almost 15 years, and I think there are reasons geographically why so many nonprofits have to exist — access for like transportation and things like that being a…