It’s not called March Madness for nothing!
There are always upsets in the NCAA Tournament, but 2018 seems to be the year of the underdog. Just in the first round alone, there were three Cinderella moments: No. 13 Buffalo beat No. 4 Arizona, No. 13 Marshall beat No. 4 Wichita State, and then there’s the mother of all upsets – No. 16 University of Maryland Baltimore County put a hurting on the number one seed Virginia! Talk about David vs. Goliath! The only time in NCAA Tournament history a No. 16 seed has beaten a No. 1 seed.
You’re never out of the fight!
Within 18 months, Hope Reins grew its annual revenue from $350k to $1MM+ because they believed it could be done. How? By looking like a $1MM organization before they became one. All it took was an investment in “growing up” their brand. They stopped cutting corners on graphic design and started looking the way they wanted to be perceived. Learn more about Hope Reins’ facelift here.
Underdogs who beat the odds inspire us all. It may not be as dramatic as UMBC putting a record-breaking smack down on UVA, but these and other amazing nonprofits make an even bigger impact on the world. Let us know if we can help you face your giants.
– David Chatham, Senior Marketing Consultant