How to tell your nonprofit’s story using your website.
“Once upon a time, our nonprofit…”
We believe you’re the best person to tell your nonprofit’s story. With the perfect storytelling platform: your website. Did you know 82% of donors visit a nonprofit’s website before giving (Nonprofit Hub)? Before a donor gives, they want to know what you do and who you help, where you’ve been and where you’re headed – so they head to your website.
What will they learn when they find your site? Use it to share not only your mission and your fundraising goals but also the people you impact. That’s what donors care about.
Stories create context. They put a face to your challenges and mission.
Stories create connections. They help us relate and create empathy.
Stories inspire action. They stir emotions, which trump logic and data when it comes to decision-making.
Use key spots on your website to tell your nonprofit’s story. Highlight detailed, individual stories about the people your nonprofit has helped.
- Homepage spotlights: Each month, feature a family or individual you’ve helped.
- Fundraising pages: Show and tell about someone you’ve served that’ll tug on heartstrings and move donors to give.
- Our Mission page: Highlight an impactful story that defines what your mission is all about and why you exist.
Need help telling your nonprofit organization’s story? Angel Oak Creative can help! We offer captivating storytelling services and a support team to help make your story move people to action for your cause.
