Hope Reins provides true hope and real healing for hurting children through 90-minute one-on-one sessions with a rescued horse and trained mentor. The majority of funding to support the ministry comes in through annual year-end giving campaigns. With the substantial growth underway and more hurting children to serve than ever before, their 2019 campaign had to be compelling, strategic and highly impactful. Angel Oak worked with Hope Reins to craft a campaign brand, segmented messaging and an integrated strategy to successfully raise $750,000.