Leadership North Carolina works with current and future NC leaders who want to drive improvements and influence outcomes. A large portion of LNC’s constituency is their program alumni, which is why LNC has engaged AOC for a third consecutive year to develop strategic recommendations and a direct mailer for their Make Your Mark alumni campaign. The piece, which included an intentional balance of impact metrics and alumni testimonials, challenged alumni to make their mark by investing in NC’s collective future. LNC exceeded their campaign fundraising goal of $70k and increased the overall number of campaign participants by 34 donors.