RIGHTCARE
BRANDING
RightCare Rebrand: A Clearer Identity for Greater Impact
Formerly the Wake County Medical Society Community Health Foundation, RightCare needed a brand that better reflected who they are today and their updated mission: advocating for the most vulnerable populations and ensuring increased access to equitable care for healthier communities. Through our rebrand, we helped refine their name, messaging and visual identity to bring clarity and recognition to their vital role in connecting uninsured patients to care through collaboration with healthcare providers and community organizations.
Grounded in the belief that access to healthcare is a basic human right, the new brand gives RightCare a stronger, more approachable identity, empowering them to advocate, collaborate and serve with even greater impact.
