SUNICA

CAMPAIGN

SuNica’s Year-End Appeal: Steadfast

We created a heartfelt and compelling end-of-year fundraising appeal for SuNica designed to inspire action and deepen donor commitment. Through a carefully crafted letter and visually engaging storytelling, we helped SuNica communicate the enduring impact of its mission – bringing clean water, education and discipleship to communities in Nicaragua. With an intentional balance of emotional resonance and strategic clarity, the letter connects with donors on a personal level, weaving faith-based messaging with a clear call to action: raising $150,000 by year-end. This appeal did more than ask for funding – it invited supporters into a story of steadfast faith and long-term change.