BUSTING THE NONPROFIT OVERHEAD MYTH Embracing Trust-Based Philanthropy Nonprofits have long been haunted by the “overhead myth,” the misguided belief that an organization’s worth and impact are determined by how LITTLE it spends on administrative and operational costs. Dan Pallotta’s powerful message in the “Uncharitable” documentary exposes the damaging impact of this myth, challenging…
ELECTION YEAR + EOY CAMPAIGN NUGGETS Here are our recommended dos and don’ts when it comes to planning, launching, executing, and stewarding your donors through this end-of-year season in the midst of a presidential election cycle! While these recommendations are specific to 2024, these do’s and don’ts can be applied to any election (local,…
7 Tips for Fall Fundraising Campaigns The crisp air is gracing our mornings. Football watching is filling our weekends. The pumpkin spice latte is caffeinating our days. Fall is upon us! And for those in the nonprofit world, it’s fundraising season. If you’re like me, your schedule is already getting filled with numerous fundraisers from…
It’s one of our favorite times of year as nonprofits rev up to kick off their end-of-year appeals. And we love being at the center of the action as we help our nonprofit partners think strategically about their year-end asks. What better way to demonstrate the ROI of marketing than to share a case study…
Did you know that 28% of nonprofits raise as much as 50% of their annual revenue from their year-end ask? In other words, the end-of-year appeal is a critical part of most nonprofits’ fundraising strategy. And while most organizations (46.2%) kick off their end-of-year campaigns in November, that doesn’t mean they wait until then to…
We planted the seed two weeks ago. It’s time to start planning for year-end giving. If you’re thinking—this early, really, isn’t that overkill? The answer is no, it’s not. There’s a reason the American advertising and greeting card industry created the marketing slogan “Christmas in July.” For one, it evokes a state of nostalgia.…
5 Reasons You Don’t Need End-of-Year Appeal Support It’s mid-July and discussions around Angel Oak Creative are turning to end-of-year appeals. No, we’re not bored or just looking for things to talk about. We’ve learned from experience that successful nonprofits start planning their end-of-year appeals early. (Yes, this early.) Reason? Successful nonprofits know the ROI…