2020. A year of pivoting and pressing in. When we looked back at our top-performing blogs from 2020, it wasn’t surprising to see that many of them had to do with both the challenges and opportunities COVID-19 brought to our nonprofit community. And, many of the lessons and resources shared are still very much relevant…
I once had a mattress that caved in the middle and became shaped like a taco. Real tacos are great, but I hate bed tacos. Real tacos bring delight to an otherwise neglected belly. But bed tacos roll you from the edge of your bed into the center. It’s a black hole of back pain…
Did the holiday season sneak up on anybody else or is it just me? With Thanksgiving quickly approaching, we who speak nonprofit know that means Giving Tuesday is also quickly approaching. Giving Tuesday is a global generosity movement that encourages people to give back and do good on the Tuesday following Thanksgiving. On our end,…
Whether or not you realize it, your most powerful tool is your annual report. So, don’t sell it short. Yes, it’s a reporting mechanism to meet your fiduciary responsibility to donors. But don’t stop there just to cross it off your list. It has the potential to be so much more… Here are six steps…
As we head into event fundraising season for many nonprofits, we realize this year will be unique. Galas, auctions and large gatherings are being replaced by Zoom events, house parties and live streaming. Overwhelming? A little. But be encouraged because this pivot can present incredible opportunities! Pulling off an effective virtual event requires putting in…
Our heart and soul is helping nonprofits strategically share their unique stories with excellence and in compelling ways – ultimately drawing more people into their mission. Because of this, we’re excited to share with you some new additions to our AOC Portfolio. Enjoy these short snippets and click each link to explore the full spreads! …
As we wrap up our final blog in our series on digital storytelling, we end with perhaps the most important ingredient in this digital recipe for success – building an audience that cares. Lesson #3: Take care of your followers, and they’ll take care of you. To be candid, I don’t even like the…
Last week we talked about embracing the authenticity that’s unique to your brand. One of the ways you can do that is by controlling the digital content you put out there instead of letting it control you. That’s exactly what part 2 of this blog series is all about – content leads but it doesn’t…
COVID-19 forced all of us to re-evaluate how we do marketing and storytelling. Without that face-to-face, personal interaction so many of us rely on when it comes to storytelling and fundraising for our nonprofits, how can you still cultivate empathy and share your story? Copying and pasting your other marketing strategies over to digital doesn’t…
In Sickness and in Health: A Challenge from Caitlin, President of Angel Oak Creative “In sickness and in health.” What a beautiful (and powerful) commitment to be present for those we care about during both the challenging times and the good. In relationships, it’s certainly easier to show up during times of health. The…