BUSTING GHOSTS + MARKETING MYTHS THIS SPOOKY SEASON It’s October, which means spooky season is upon us. But instead of busting ghosts this October, we’re busting some pervasive marketing myths that are impacting the nonprofit sector. So, whether you’re into Halloween or more of a harvest festival kind of person, buckle up because we’re…
SHARE YOUR IMPACT INVITE YOUR AUDIENCE TO A WINNING TEAM Everyone likes to win. Whether it’s your March Madness bracket or choosing the quickest line at the grocery store (yep, I see you), we all want to be on the winning team. And nonprofits are just that – a team. A team of…
UP YOUR SOCIAL MEDIA GAME GET TO KNOW THE PLATFORMS AND HOW TO USE THEM If you’re like most nonprofits, at some point you’ve experienced the struggle of knowing how to utilize social media best to meet your organizational marketing goals. Knowing what content best suits your organization heavily depends on your brand,…
THE STATE OF NONPROFITS STATE OF NONPROFITS On a day when we nationally celebrate the love we have for each other, we’re zooming in on the people changing the world and spreading love in our own backyard. After 11 years of coming alongside nonprofits to elevate their missions and visions, we believe North Carolina…
SHORT-FORM CONTENT WINS Unless you’ve been living under a rock, you know that lately short-form content has dominated the social media world. (Don’t worry, I promise this isn’t a ploy to get your organization on TikTok!) What do I mean by short-form you ask? It’s simple: you can consume it quickly. And why…
Take care of your people, and they will take care of you. THE POWER OF JANUARY STEWARDSHIP Phew! You made it through another end-of-year giving season! Time to check that off your list, take a breather, regroup and start looking ahead to spring campaigns and events, right? Well, sort of. But your end-of-year…
new YEAR, SAME MISSION Happy (almost) New Year, nonprofit family! As we enter 2023, we’re on the edge of our seats for the impact nonprofits will have on our communities in the upcoming year. You are transforming lives in remarkable ways, and we’re so thankful for you! Entering into a new year…
new chapter, same book chapter one Growing up, I was always a helper. My brother is only twenty-one months younger than me, but even as a toddler, I wanted to help care for him. I eventually earned the nickname “little mommy,” and to my mother’s delight (and frustration at times), I was the…
Five ways to optimize your nonprofit’s website content. Your nonprofit can have the most amazing website on the planet, but if nobody can find you, it’s just going to sit there to the sound of crickets. It’s true. You’ll get no visitors, no engagement, no action. That’s why it’s vital to use SEO…
How to tell your nonprofit’s story using your website. “Once upon a time, our nonprofit…” We believe you’re the best person to tell your nonprofit’s story. With the perfect storytelling platform: your website. Did you know 82% of donors visit a nonprofit’s website before giving (Nonprofit Hub)? Before a donor gives, they want…