BUSTING THE NONPROFIT OVERHEAD MYTH Embracing Trust-Based Philanthropy Nonprofits have long been haunted by the “overhead myth,” the misguided belief that an organization’s worth and impact are determined by how LITTLE it spends on administrative and operational costs. Dan Pallotta’s powerful message in the “Uncharitable” documentary exposes the damaging impact of this myth, challenging…
ELECTION YEAR + EOY CAMPAIGN NUGGETS Here are our recommended dos and don’ts when it comes to planning, launching, executing, and stewarding your donors through this end-of-year season in the midst of a presidential election cycle! While these recommendations are specific to 2024, these do’s and don’ts can be applied to any election (local,…
NONPROFIT SUPERPOWER: THE POWER OF GOOD Superheroes make a difference. It’s what they’re known for! And, we have superheroes on almost every street corner. But, they don’t have fancy capes or uniforms. They go by one name: Nonprofits. If you could have one superpower, what would it be? You might say the…
Q1 STEWARDSHIP: PUTTING GRATITUDE ON DISPLAY So, you’ve just wrapped up the end-of-year giving season and feel like you can finally come up for air. You’re ready to tackle the new year and put all your new fundraising and marketing plans in place for an epic 2024. But, as we mentioned last year, your…
BUSTING GHOSTS + MARKETING MYTHS THIS SPOOKY SEASON It’s October, which means spooky season is upon us. But instead of busting ghosts this October, we’re busting some pervasive marketing myths that are impacting the nonprofit sector. So, whether you’re into Halloween or more of a harvest festival kind of person, buckle up because we’re…
SHARE YOUR IMPACT INVITE YOUR AUDIENCE TO A WINNING TEAM Everyone likes to win. Whether it’s your March Madness bracket or choosing the quickest line at the grocery store (yep, I see you), we all want to be on the winning team. And nonprofits are just that – a team. A team of…
UP YOUR SOCIAL MEDIA GAME GET TO KNOW THE PLATFORMS AND HOW TO USE THEM If you’re like most nonprofits, at some point you’ve experienced the struggle of knowing how to utilize social media best to meet your organizational marketing goals. Knowing what content best suits your organization heavily depends on your brand,…
THE STATE OF NONPROFITS STATE OF NONPROFITS On a day when we nationally celebrate the love we have for each other, we’re zooming in on the people changing the world and spreading love in our own backyard. After 11 years of coming alongside nonprofits to elevate their missions and visions, we believe North Carolina…
SHORT-FORM CONTENT WINS Unless you’ve been living under a rock, you know that lately short-form content has dominated the social media world. (Don’t worry, I promise this isn’t a ploy to get your organization on TikTok!) What do I mean by short-form you ask? It’s simple: you can consume it quickly. And why…
Take care of your people, and they will take care of you. THE POWER OF JANUARY STEWARDSHIP Phew! You made it through another end-of-year giving season! Time to check that off your list, take a breather, regroup and start looking ahead to spring campaigns and events, right? Well, sort of. But your end-of-year…