UP YOUR SOCIAL MEDIA GAME
GET TO KNOW THE PLATFORMS AND HOW TO USE THEM
If you’re like most nonprofits, at some point you’ve experienced the struggle of knowing how to utilize social media best to meet your organizational marketing goals.
Knowing what content best suits your organization heavily depends on your brand, key messaging and target audience.
But, social media marketing is also heavily dependent on the platforms you’re using. And, thankfully, if you’re already on social media, there are a few tips and tricks you can implement right where you are to power up your content that will help ensure you reach those marketing goals.
THE POWER OF SEGMENTATION
Have you ever changed the way you said a certain thing depending on who you were speaking to? That’s because the way a message is received is just as important as the way a message is delivered.
In the marketing world, the tailoring of messages for a specific audience is referred to as segmentation.
In the same way, messages for specific audiences can be segmented, and content on social media should be tailored to the platform. Why? Because different audiences live on different platforms.
While your audiences on each social media platform may have similar interests, namely interest in your nonprofit’s work, research shows that the demographics and psychographics of each platform can differ significantly.
That means posting the exact same content in the exact same way on each platform may not be the most effective way to reach your target audience on each platform. Because they may not be receiving the messages you’re sending in the way you intended them to. And, it may contribute to low engagement and reach on your posts.
THE POWER OF THE PLATFORM
Tailoring your content to be platform-specific starts with knowing what content performs best in a certain space. (Don’t worry, we did the research so you don’t have to!)
Here are some quick stats from Hootsuite on the 3 most utilized social media platforms by nonprofits:
- The most popular social media platform (almost 3 billion users monthly)
- 41% of all users are 45+ years old
- 56.6% of users identify as male
- The largest demographic is men ages 25-34
- Visually focused platform
- 49% of users identify as female
- More than half of global users are under the age of 35
- 22% of LinkedIn members in the United States use the platform daily
- 43% of users are female while 57% are male
- 59.1% of all users worldwide are between 25 and 34 years old
Although it may seem daunting, it’s never too late to pivot your social media marketing strategy to meet your goals! And, our team would love to help get you there. Get started today by checking out our services.
-Logan Sheetz, Client Success Consultant