Retaining Your COVID Donors

Build relationships that outlast the pandemic

Fundraising Effectiveness Project’s research found that in 2020 giving increased by 10.6% and donors increased by 7.3%. First-time donors increased by more than 18%. This was the case for many of our nonprofit clients, too.

But now the question is – how do you retain those donors for the long haul? That’s what we’re seeking to answer, alongside fundraising expert Jeff Hensley from Armstrong McGuire. During this jam-packed hour, we’ll provide insights on donor retention, best practices for donor cultivation and how you and your nonprofit can build relationships that outlast the pandemic.

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