Marketing Lessons from MJ: Ceiling is the Roof

On March 4th, in an epic 15-lead change game, UNC defeated Duke 90-83. As roused college students rushed Franklin street and celebrated by jumping over fires, the dominant hashtags for the night became #ceilingistheroof. What, why? During halftime of one of the greatest rivalries in sports, Hall of Famer and UNC star Michael Jordan returned…