We’re taking a shot at predicting five trends nonprofits should focus on in 2019. To sum up these trends in a couple words – they’d be simple and strategic. We hope you find them helpful and welcome your thoughts on additional trends you’re anticipating in 2019!
1. Video will continue to dominate
We’ve said it before, and we’ll say it again — video is the way to go. It gets more reach on social channels, it’s easily repurposed, it has an ability to convey a whole mission in a matter of minutes and it makes any event that much better. And most of the time, it doesn’t even have to be big! If you can capture something happening in a quick video for even just your Instagram story, that’s a win! Think about how your organization can utilize this tool in 2019, and let us know if you need some more ideas – we’d love to brainstorm with you!
2. More organizations will jump on board with a Day of Giving
Giving Tuesday just doesn’t cut it anymore. What if you could raise thousands of dollars in just one day? With enough strategic planning and messaging, you could. Do some research on how other organizations have done it and dream about what it could look like to add this to your annual marketing strategy. You have to think big to achieve big.
3. Facebook fundraisers will become a standard part of fundraising strategy
We saw so many of these throughout the end-of-year season — Facebook even matched nonprofit fundraisers up to $7 million on Giving Tuesday in 2018. Incorporating Facebook fundraisers into any campaign or day of giving creates a very simple way for your supporters to give, and to share your campaign! Your best champions can even create their own fundraisers on Facebook to benefit your organization.
4. Minimalism in design and communication will continue to take hold
Consumers like their content lean and mean. From basic website construction to even more dependence on infographics, nonprofits can take advantage of this trend by telling their stories in stripped down and easy-to-digest bites. Give consumers a chance to breathe and take in your information. Don’t overwhelm them with ideas, suggestions and content. Keep it simple, and your nonprofit will see the benefits. “Less is more” should be your motto this year.
5. Cause marketing will continue to reign
Brands big and small are trying to earn the attention and affection of consumers who allow corporate social responsibility to shape their purchasing decisions. How can your organization step into this trend? Connect with businesses in your community and show them the value of supporting a nonprofit. Focus on cultivating relationships that will mutually give back in the long term.
