1. Make it relevant
2. Be persistent
3. Find unique story angles
- What’s the weather forecast for the eclipse?
- What kind of glasses are best for viewing the eclipse?
- What path is the eclipse going to take?
- Where you can watch a livestream of the eclipse.
- What’s on your solar eclipse playlist?
The list goes on. Your nonprofit needs to take a similar approach. What stories are you missing that are just waiting to be told? Do you have a special volunteer that has an interesting story? Is there a board member that’s making a unique contribution of their time, talent or treasure? Do you have an interesting take on a social issue that would make a good opinion piece? The key is to be on the lookout for these stories, capture them and share them.
4. Get people engaged
– Seth Crawford, Digital Marketing Specialist