Did the holiday season sneak up on anybody else or is it just me? With Thanksgiving quickly approaching, we who speak nonprofit know that means Giving Tuesday is also quickly approaching. Giving Tuesday is a global generosity movement that encourages people to give back and do good on the Tuesday following Thanksgiving. On our end, we’ve seen that taking advantage of #GivingTuesday is a worthwhile investment for nonprofits, both in raising funds but more so in raising momentum as nonprofits dive headfirst into their end-of-year giving season.
To sweeten the deal, Facebook is matching up to $7 million in donations made on Facebook on December 1 starting at 8 am EST. And this year, there’s even more to match!
- Starting at 8 am on Tuesday, December 1, Facebook will match 100% of the first $2 million in donations (as in, if you donate $10, Facebook will match $10.)
- After the first $2 million is reached, Facebook will then match 10% of the next $5 million in donations, until they reach a grand total of $7 million (as in, if you donate $10, Facebook will match $1.)
Make sense?
To get in on the matching goodness and learn how you can maximize Giving Tuesday 2020 for your organization, download our Giving Tuesday guide or reach out to us with questions! Whether or not you capitalize on Facebook’s match, make sure to capitalize on the overall spirit of generosity that abounds on Giving Tuesday! Secure your own match, send out an email to donors, do a handful of social posts, make a few phone calls… you just might be surprised by the results. What do you have to lose?!
Happy Thanksgiving and Happy Giving Tuesday!
– Hannah Jessen, Client Success Executive
