Freedom! Freedom from what?

Freedom. It’s what binds us and defines us as Americans. It’s what we celebrated this week on the 4th of July. The great independence day filled with fireworks, watermelon, pools, boats and the sporting of the timeless red, white and blue. But the interesting and oft unexplored part about freedom is that it’s contingent upon…

The Ultimate Survivor Challenge

In March, I created my own reality show and presented my team with the Ultimate Survivor Challenge. No, they didn’t find themselves in Africa or Thailand or the Great Australian Outback. They weren’t competing against 15 other players. They weren’t asked to outwit, outlast and outplay each other. And, no, a car with a $1MM…

The Hero of Your Brand Story

Stories. They just stick with us. In fact, our brains are wired to love stories and remember their fact claims. Brands that are able to craft their story turn their marketing from noise to melody. As you develop your brand’s story, it’s essential to ensure your customer or champion (donors and volunteers) is the hero…