Angel Oak Creative works with nonprofits dependent on all types of funding sources. From fee-for-service to individual donors to grant-funded organizations, each one brings with them unique communications challenges. One challenge we’ve run into fairly consistently is that grant-funded organizations have difficulty identifying and telling compelling stories. It’s not that grant-funded organizations don’t have…
It’s that time of year again. Every nonprofit on a calendar year is thinking about their annual report. There are many choices to make when it comes to producing this much-loved and much-loathed document. From design to page count to content to paper quality, it seems the decisions are endless. But you don’t have to…
Before you say “wait a minute, step on the brakes, this doesn’t apply to me,” let me tell you – yes, nonprofits, you are a brand. Whether you realize it or not, you’re competing today for a consumer’s fleeting attention, volunteer time, and donation dollars. While being a nonprofit with a commitment to serving a…
Facebook’s done it again. They revamped their News Feed and it’s making us question our content calendars all over again. As the world’s biggest social media platform, Facebook has always been a top priority for marketers. Especially with nonprofits whose budgets could use some free advertising. But a shift in Facebook’s News Feed means a…
Triangle, you gave more than $1 million to support missions in your community! This year we worked with 12 nonprofits to help them close out their end-of-year fundraising campaigns. Their incredible missions included reaching women in prison with the message of hope, funding seed grants for breakthrough mental illness research and saving the lives of…
I’m not sure about you, but I’m an avid fan of professional football. I’m amazed by the athleticism, skill and talent displayed on the field each week between September and February. Personally, I’m a Carolina Panthers fan, which can make for some challenging Sundays. This season has been especially tough as the NFL has been…
Exactly three months ago, I began my internship here. Several Yellow Dog Bakery scones later, I’ve learned a thing or two about nonprofits and what it takes to do marketing for them. All the times in college when I said I wanted to do PR for nonprofits, I really had no idea what I was…
Remember how pumped you were last month that your eblast got a 40% open rate and 3% clickthrough rate? Jackpot! Most organizations and businesses invest a lot of time and dollars in email marketing. But if you were to ask these companies the goal of their email marketing efforts, many would give you an unconvincing answer…
What better way to celebrate an incredible year than to reflect on what we’ve been learning and growing in as a company? Last year, we collected our nine most popular blog posts and made the #2016BestNine list. And this year we’re doing it again. Here’s the #2017BestNine in order: Don’t Waste Your Stories Social Media 101:…
This Ad Dared Me to #CareEnough Breaking through the noise. Standing out. Going viral. That’s every marketer’s charge. Sometimes it’s the almighty dollar that moves the needle. And sometimes, it’s just pure luck. But when emotion is the golden ticket that influences your behavior, those ads are the brilliant ones. So, it should come as…