The Magic Touch
It’s the feeling of connection between two people. The comfort a child receives from a parent. One of five senses. It’s touch. And we crave it as humans.
Don’t Waste Your Stories
The Setup My wife is very good at capturing moments. One point of contention in our relationship has always been her incessant pursuit of taking the perfect picture. No matter the occasion. I’ve probably posed for more deleted pictures than anyone ever. In the moment, Maggie’s insatiable need to document every mundane life event gets…
3 Simple Factors to Make or Break a Smartphone Video
The era of online video domination is here. And it’s not going anywhere. Youtube has more than a billion users, almost one-third of all people on the internet. (Youtube) 500 million people are watching Facebook videos every day. (Tubular Insights) By 2020, internet video will account for 79% of global Internet traffic. (Cisco) Staggering, right?…
How Can Your Organization Create Its Own Eclipse?
So, you hear about that solar eclipse going down today? For the last two weeks it seems like the solar eclipse has literally eclipsed all other news, social media posts and one-on-one discussions. It got me thinking, what could our clients do to attract even just a small percentage of the attention the eclipse has…
5 Traits of Great Leaders
What kind of leader are you? Are you winging it? Or is something guiding you? Our society is desperately in need of leadership to gather the brightest minds and resources to address complex social issues. These issues are tangled in a complicated history of power dynamics, race relations, economic systems and the key question of…
5 Tips to Energize Your Communications
5 Tips to Energize Your Communications One of the biggest challenges for a nonprofit is to keep their communications fresh and engaging. Nonprofits can fall victim to uninspiring communications for any number of reasons. Maybe they’ve begun to focus too closely on the organization and not the cause. Or they fail to capture compelling…
Just Spill It – The Right Way to do Crisis Communications
If you live in the Triangle you likely heard of our local YMCA’s chemical spill accident that sent 40 kids to the hospital. Thankfully no one was seriously injured, and everyone made it home from the hospital within about 18 hours. As a communications professional what stood out for me about the incident was the…
Your Brand Stinks. It’s Time to Freshen it Up.
Angel Oak Creative’s creative, here. Thought I’d try my hand at writing for a change to try to convince you guys how much visuals impact your brand identity, and thus, your brand’s reputation. We’ve worked on rebrands and refreshes that have pushed nonprofits forward and led to some big successes. Let’s start with this:…
Freedom! Freedom from what?
Freedom. It’s what binds us and defines us as Americans. It’s what we celebrated this week on the 4th of July. The great independence day filled with fireworks, watermelon, pools, boats and the sporting of the timeless red, white and blue. But the interesting and oft unexplored part about freedom is that it’s contingent upon…
Donor Acquisition – The Secret Formula
Donor Acquisition – The Secret Formula Struggling with how to get people involved in your nonprofit? Struggle no more. Many clients come to us with a number of the same pain points: Donor engagement Expanding their donor base Telling their story well Showing the mission in action Leveraging the Board of Directors Fundraising Often…